- All planning activities regarding the promotion and communication of the brand and higher education services of İstanbul Kültür University (IKU) in the written, visual and audio media are carried out.
- Within the scope of the responsibility of informing the public, it is ensured that content is created, developed and shared with the representatives of the press and media for current developments.
- It is ensured that news about IKU which have news value, are regularly shared with the press.
- Activities are carried out to ensure effective communication between the IKU management and the media.
- All materials and kits related to IKU are prepared and shared with press members.
- IKU contributes to the recognition of its academic staff as a reliable source by the public and to its communication with press members.